CRU Brand Consultancy

Qual era l'obiettivo dietro la collaborazione?CRU helped us do a complete brand relaunch incl. new logo, new brand, new website.

Cosa ti è piaciuto di più durante la tua collaborazione?CRU is a highly creative and avantgarde agency at the forefront of what currently and in the future excites audiences. What worked really well is co-creation. We did a lot of brainstorming sessions together, had our own ideas and thoughts, and the colleagues from CRU were excellent in working with our intention but turning it into professional and powerful ideas.

Ci sono aree di miglioramento?As always, larger brand processes bring ups and downs. When things got hairy, maybe CRU could have held us a little more from a consulting perspective, but this is a minor point only.

Qual era l'obiettivo dietro la collaborazione?The team from CRU worked on our brand identity / brand refresh.

Cosa ti è piaciuto di più durante la tua collaborazione?They delivered a short, but comprehensive strategy part, that helped us to understand our target group and vision better. They translated that in a new story, which helped us and the whole team to identify with our company and last but not least they translated that in new visual brand assets. From logo, to graphical elements, colors, typo and even a new website. We are super happy and recommend the friendly CRU!

Qual era l'obiettivo dietro la collaborazione?Our journey with CRU has evolved over the years with many shared projects. This time was distinct as they took on the task of branding my Production Agency. The focus was comprehensive, encompassing the development of our brand story, corporate identity (CI), and website. Their approach was not just about giving us a new look; it was about encapsulating the essence of our business and projecting it in a way that resonates with our ethos and our audience.

Cosa ti è piaciuto di più durante la tua collaborazione?It was an invigorating experience to see how CRU Brand Consultancy meticulously crafted a narrative that not only mirrored the core values and vision of my company but also translated it seamlessly into an exceptional design. This part of the process was not just about writing a story; it was about discovering the essence of my business and articulating it in a way that's compelling and relatable. It brought forward fundamental strategies questions, that help us conduct a better business.

Ci sono aree di miglioramento?I struggle pinpointing any areas for improvement. The experience was nothing short but great. Their professionalism, creativity, and attention to detail were evident in every phase of the project. It’s rare to come across a team that not only meets but exceeds expectations, and CRU did just that.