designlaboratory*

What challenge were you trying to address with The Design Laboratory? We hired The Design Laboratory for a rebranding effort; we had previously worked with a company and weren’t satisfied with the results, so we brought them in. One of our goals was to ensure that we were creating a brand with longevity that could grow with us. SOLUTION What was the scope of their involvement? After the initial brief, and workshop day. The design lab was able to create three potential avenues which aligned with our ambitions and vision. The brand deck they created is an excellent guide and will keep us grounded as we grow - it was curated once we decided on our chosen design direction. There magic was their ability to interpret our feelings, taking our vision and turning it into a visual language capturing our very essence. This is their talent / USP and has set the stage for our future success! Invaluable What is the team composition? We worked with Boris (CEO & Co-Founder), Milly (Head of Operations), Ed (Senior Designer), and a few other individuals who worked on the website and packaging. How did you come to work with The Design Laboratory? We found The Design Laboratory through a Google search. How much have you invested with them? We spent around £40,000 (approximately $51,000 USD). What is the status of this engagement? We worked together between November 2022–August 2023. RESULTS & FEEDBACK What evidence can you share that demonstrates the impact of the engagement? We were very satisfied with the engagement and the end results. We have not yet launched the new branding, but we’ve shown it to a few customers and posted it on social media, and have received positive feedback. Our goal was for potential customers to understand our message without having to explain it, and we feel like we’ve achieved that. How did The Design Laboratory perform from a project management standpoint? The only delays that we had were due to external companies. The Design Laboratory delivered on budget and we worked together to turn it around in an appropriate time period. What did you find most impressive about them? The Design Laboratory did a great job of teasing out what we wanted and bringing that to life. They were detail-oriented, which really lined up with how we work. The whole team was excellent to work with, and it was very much a collaborative effort. Are there any areas they could improve? The Design Laboratory are excellent at what they do. If anything it was our in-experience of terms and definitions which could have been unpacked more because we were entering a new world and didn’t always understand what was being said which led to some confusion on our part. Do you have any advice for potential customers? Ensure that you explain everything in the brief so they understand your expectations. Even if something seems obvious, don’t be afraid to ask. It’s also important to note that this process is a bit emotional, so be as open and transparent as you can be with everything, including your budget. The more open you are, the better product they’ll be able to come up with.

The project included several steps: - Alignment and expectations setting -Data sharing - Conceptualization of new ideas - Development of final brand platform with focus on digital assets - Development of non digital brand assets including print items - Development of social platform templates RESULTS & FEEDBACK Can you share any outcomes from the project that demonstrate progress or success? We have received complete and detailed brand platform that guides all the future development and marketing efforts. Design Lab were always delivering beyond expectations with extra examples and applications to help us visualize the end state and give us some extra items to work with. They were passionate about the project and were personally connected and it shows in the final deliverables. Describe their project management style, including communication tools and timeliness. Project management was organized and on time. they kept us to deadlines and made sure we receive all the revisions within hours sometimes to make sure we keep on track. What did you find most impressive or unique about this company? They are professional and cool designers. But their personal connection to the project and their belief in it was shining difference. It was clear that they loved working on our project. Are there any areas for improvement or something they could have done differently? No

What was the scope of their involvement? The Design Laboratory helped with our brand identity; I started the company about a year ago, and we didn’t have a logo or any visual identity. They worked with me to figure out what our logo should be and what our brand identity should be. They also designed and developed our website using Figma and Webflow for the customer side — they interviewed potential customers to understand the market, the sector, and the product's user. RESULTS & FEEDBACK What evidence can you share that demonstrates the impact of the engagement? They created a unique and strong brand identity for us and an effective website. How did The Design Laboratory perform from a project management standpoint? Project management is great; they set a timeline and budget before starting work and keep us informed at every stage. Also, they deliver everything on time — if there are delays, it's only because we change requirements. Regarding communication, we use Slack, email, phone calls, Zoom, and Google Meet. What did you find most impressive about them? They know how to give us attention as a startup and take good care of us. Are there any areas they could improve? I don't think there's anything they can improve on. Do you have any advice for potential customers? Have them research what you like and allow them flexibility and freedom to develop ideas.